I’ve been fascinated with propaganda and persuasion since childhood. Growing up in Detroit, our family would watch both American and Canadian TV channels. The TV commercials shown on the American TV channels were noisier, nosier, zanier, and more intrusive than the more sedate and polite forms of persuasion on Canadian shows. Because advertising and propaganda are kissing cousins, I've always appreciated how they shape politics, journalism, entertainment, activism, education, and the arts. Propaganda's greatest (and most dangerous) power is its ability to both unify and divide people, and there's never been a more important time to look carefully at how propaganda is shaping our understanding of reality through the many screens in our lives.
I wrote
Mind Over Media: Propaganda Education for a Digital Age
You may think you can tune out advertising, but you’re wrong. You may think it’s natural for so much entertainment to be available “for free” on all your digital devices. But most of us don’t realize how many businesses are profiting from harvesting our attention—and they keep finding new ways to entertain, inform, and persuade us, that we may not even notice them. I loved this book because of the engaging way that Tim Wu chronicles the history of the many industries that feed on human attention. He demonstrates how influencers, hawkers, celebrities, politicians, and pitchmen are not just salespeople, but the living heart of media and technology systems.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…
There’s no magic wand, no defensive armor, vaccine, or potion that can inoculate people against the influence of propaganda. But learning about propaganda is essential for people of all ages who want to hold on to their democracy in the face of threats. What will surprise you when you read this classic work, written in 1928, is how timely it remains. Bernays anticipates the rise of influencers and memes because he knows that people rely on thought leaders for most of their opinions and beliefs about the world. But the most important feature of this book is what he has to say about propaganda and democracy. Bernays convinces you that propaganda is not inherently evil, and he even makes the case that propaganda is necessary for democratic societies to flourish.
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of…
I love how the study of persuasion and propaganda provides plentiful opportunities to address values, ethics, and morality. As a theologian, Jacques Ellul interrogates propaganda to demonstrate the practice of critical thinking that increases human autonomy and freedom. What I love about this book is its spirit of optimism: through inquiry, dialogue, and reflection, we can evaluate propaganda’s explicit and implicit claims. We can discern between propaganda that is designed for personal gain and propaganda that is trying to benefit society. We can acknowledge our own vulnerability to propaganda and recognize when our buttons are being pushed.
This seminal study and critique of propaganda from one of the greatest French philosophers of the 20th century is as relevant today as when it was first published in 1962. Taking not only a psychological approach, but a sociological approach as well, Ellul’s book outlines the taxonomy for propaganda, and ultimately, it’s destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
With the rise of the internet and social media, it’s become obvious that people are born vulnerable to persuasion because we’re hard-wired to cooperate in social groups. In fact, we depend upon others for our understanding of reality. This book helped me spot the different ways that people try to influence others through what they say and do. When I was seeking to be a more effective communicator, I found this book valuable because it gives names for the fundamental persuasive techniques that I use every day, at home, in the workplace, and in daily life. But what I love most about this book is how it reveals that persuasion isn’t something that is done to us – in the end, we ultimately persuade ourselves.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
I couldn’t help but love this book for the marvelously dishy stories from inside the belly of the beast. You might think Ryan Holiday is dangerous, because he used all kinds of devious PR strategies to get journalists to promote his clients by giving them attention in their publications. He did it by arousing strong emotions, simplifying information, attacking opponents, and appealing to people’s deepest hopes fears, and dreams. But this entertaining read gets profound as Holiday reveals the dangers that can result from placing propaganda in the public sphere. Through rich storytelling, he unpacks the personal, social, and reputational damage caused by the many new media manipulators seeking to profit from controlling your attention.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…
Students of all ages are surrounded by contemporary propaganda – and it now takes many forms as social media delivers highly customized, nonstop streams of entertainment, information, and persuasion. But educators can help students cope with the different kinds of propaganda – both beneficial and harmful – that can be found in news, advertising, movies, political campaigns, activism, and even education. This book offers a cornucopia of instructional strategies that help students analyze, resist, critique – and create propaganda. In the interplay of influence, propaganda is a strategic tool that shapes public opinion by using the power of language and images to appeal to the deepest hopes, fears, and dreams of people around the world.
I come by my interest in history and the years before, during, and after the Second World War honestly. For one thing, both my father and my father-in-law served as pilots in the war, my father a P-38 pilot in North Africa and my father-in-law a B-17 bomber pilot in England. Their histories connect me with a period I think we can still almost reach with our fingertips and one that has had a momentous impact on our lives today. I have taken that interest and passion to discover and write true life stories of the war—focusing on the untold and unheard stories often of the “Average Joe.”
October 24, 1944, is not a day of national remembrance. Yet, more Americans serving in World War II perished on that day than on any other single day of the war.
The narrative of No Average Day proceeds hour by hour and incident by incident while focusing its attention on ordinary individuals—clerks, radio operators, cooks, sailors, machinist mates, riflemen, and pilots and their air crews. All were men who chose to serve their country and soon found themselves in a terrifying and otherworldly place.
No Average Day reveals the vastness of the war as it reaches past the beaches in…
October 24, 1944, is not a day of national remembrance. Yet, more Americans serving in World War II perished on that day than on December 7, 1941, when the Japanese attacked Pearl Harbor, or on June 6, 1944, when the Allies stormed the beaches of Normandy, or on any other single day of the war. In its telling of the events of October 24, No Average Day proceeds hour by hour and incident by incident. The book begins with Army Private First-Class Paul Miller's pre-dawn demise in the Sendai #6B Japanese prisoner of war camp. It concludes with the death…
